CREATE +
PRODUCE.
Over 15 years of leadership experience in creative direction, production and business development. Experience working with large corporations, agencies, production companies, and tech/app startups. Woolf keeps communication and storytelling as his guiding principals. Takes tremendous pride in assembling great teams that deliver beyond client expectations. A facilitator of creating an inclusive work environment, a strong believer in trusting his team to make fantastic work, and always rolling up his sleeves to get the task done.
THE GOODS
I'm the son of a builder. This is where I learned my work ethic. I watched my dad swing a hammer from as early as I can remember, and he was great at it (still is). The even greater takeaway was watching how he interacted with his crew. He had their respect and treated them the same. You get a team to follow your lead by being proficient, having more to give than you take from them, and remembering that we are all humans working together. I anchor myself in these principles on every project I work on.
I’m also the son of an artist and spiritual teacher. My mother’s home was a sanctuary of artifacts in perfect order. She specialized in making life beautiful and delicious, where the ordinary transformed into the extraordinary. She showed me that the world is filled with magic, teaching me the importance of artistic craft and seeing beyond the surface. Her spiritual teachings were equally profound; through meditation and mindfulness, she instilled in me a sense of purpose and connection to something greater than myself. At the core of her lessons was one fundamental truth: love. Love for our work, love for each other, and love for the journey of life itself.
Balancing these dual influences, I’ve strived to blend the tangible with the intangible, the masculine with the feminine. My father's practical skills and leadership principles intertwined with my mother’s creative vision and spiritual wisdom have shaped me into who I am today. I carry their teachings forward, not just in my professional life but also in my personal life, as I raise my two children alongside my wife. She is my partner in every sense, embodying these shared principles and pushing me to grow and create.
My professional journey started with directing and writing for film, and has led me to branding, advertising, and business consultation and development. I've worked with 100's of companies and business leaders, and am more excited than ever to make work that we are all proud to be a part of.
© JOSHUA WOOLF 2024 // CONTACT ME HERE